Steps to Sell Information Products Online

Creating your online presence is about establishing yourself as an expert in your niche. Releasing information products is a great way to offer up your knowledge and make money at the same time.

Here are some of the steps you’ll want to take in creating your first information product.

Step 1 – Create the Product
You can create an ebook, special report, physical book, mp3, video or any combination of these products. There’s nothing to say that you can’t hire a Ghostwriter to do the writing and proof reading for you.

This product can be as long or as short as you like but just make sure it’s information that people are really in need of and it delivers high value to their lives or problem.

Have someone go through your finished product to proof read (or view/listen) it.

Step 2 – Set up The Salespage
Of course you’ll need a place to sell your new product from. Though you don’t technically need a new domain for this it’s always a good idea to have a domain specific to the product because it looks more professional and can make it easier to find.

If you don’t have experience creating websites or writing content that makes sales, then this would be another great place to outsource these tasks to get it done.

Step 3 – Set up an Affiliate Program
Though an affiliate program isn’t an absolute necessity, it’s a great idea to set it up from the start to really leverage your new product and create more sales.

There are so many strategies you can get into for finding great affiliates and I’ll have to leave that for another article. Getting a few key players helping you promote a new product can make a big impact on its release.

Decide on a commission to pay your affiliates. For my first product, which sold for $19.97, I decided to offer 50% commission to my affiliates. You’ll want to offer an attractive commission to your potential affiliates so they see it’s worth their time to promote your product.

Step 4 – Get a Graphic
Having a graphical representation of your product really does make it look more professional. If you can’t afford to spend the money right away to get a great graphic done, don’t try to do one yourself unless you know what you are doing. It’s better to have no graphic at all then a poorly designed one.

Step 5 – Start Promoting Your Product
The ways to promote your information product are pretty-much endless. Here are a few ideas to get started:

* Add a short ad in your email signatures.
* Change your forum signatures to draw people to your new product.
* Make a special offer on a forum in your niche that allows such a thing.
* Make an announcement to you list that you have a new product available.
* Post about your product on your blog.
* Search out and contact people who are authorities in the topic your product addresses and ask them if they would be interested in becoming an affiliate.
* Do teleseminars or online conferences on your topic.
* Keep your affiliates motivated by providing them with resources on how to promote your products.

It’s important that you get out there and start making things happen, don’t just wait for your product to start selling like hotcakes because that likely won’t happen unless you are already well known for the information you put out there.

If you’re ready to get your website/salespage set up so it can start selling your information product to your target market and potential customers then join me as I teach you in my online video, webinar and email coaching program everything you need to know about creating great business websites with WordPress.

 

Read More

7 Ways To Increase Consumption of Your Content

Given the many crackdowns by Google lately, the general consensus is, high quality content is more important that ever. I whole-heartedly agree with the quality part. However, this bit of advise seems to have a little “build it right and they will come” ring to it, and we all know things simply don’t work like that. In order for quality content to become spectacular, people need to consume it first.

The following are 7 things you can do to help people consume more of your content.

Create different formats

Because we all learn and absorb material differently, our choice of media is also different. Not everyone is a reader. So, translate your content into audio, video, written text, slides, info graphics, quotes made into images. Those are a few to begin with.

The nice thing about doing that, you now have the material for distributing your content on more spaces like SlideShare, YouTube, iTunes, Pinterest, other people’s blogs and more.

Make it easier to consume on the device of their choice

Sometimes, it isn’t enough to produce multiple formats of your content. It has to be easy to get going. Audios and videos should play with a click. PDFs shouldn’t be zipped. This slows people down because they can’t simply click and read. It’s frustrating, especially if it is a short report. Here’s a better idea. Give me a way to load the document directly into my Kindle app. There’s actually a WordPress plugin that can do that. It’s called the Kindle Loader. You should check it out.

Highlight the good bits

Every piece of content has some key points in them. Pull them out, email it to newsletter subscribers and give them the link to the rest of the meat. This is a very effective strategy not only for freely available content but for paid information and it works. Repeat this on social media too because you never who has or hasn’t read your content. You can even do this for past content.

Encourage discussion

Similar to the technique above, when you ask questions about something in your content, people have no choice but to read it to answer. Make sure you ask in a way that leads them to it though like, “What do you think about the first tip? Do you practice it?” Now, if you haven’t been paying attention, you’ll want to re-read the first point so you can answer intelligently. Don’t just ask in the blog post. Periodically, throw a question out to your newsletter subscribers and social networks with a quick “Hey, can I get your thoughts on such and such in this post?”

Keep it short and on point

People are busy. Use just enough words to get your point across.

Promote It

This shouldn’t even be here but it is, because we have a tendency to underestimate simple things. Email it, share it, not only when you first publish it, but again and again using different words, angles, across different networks and over time.

Link to past content

Last but not least, it’s not always about new content. Draw people deeper into your old content and related areas by linking within the article or highlight quality posts.

 

Read More

How to Make Money Blogging Online

Over the past few years, blogs have risen from an almost unknown “computer geek” secret to the “it” thing on the internet. It seems that almost everyone, from celebrities to your local junior high students has a blog.

While it is very common to find blogs as personal diaries, people that own service based businesses can definitely profit from having a blog. First and foremost, a business blog helps to build your web presence. In today’s society, having a strong web presence is a key factor in your business success.

When a potential client is thinking about hiring you, there is a good chance that they will do a little investigation of you online. The potential client may go to Google and do a search on your name, just to see what comes up. If they find a lot of links, including blog posts that include helpful information, they will feel more secure in hiring you.

Using your blog to showcase your knowledge in your chosen field will help you establish yourself as an expert. When people see you as an expert, they will automatically think of you when they need your product or service, and they will also refer others to you.

You can communicate your knowledge in a variety of different ways. Of course, keeping your blog current and full of information your target market would appreciate is the main goal, but you can find ways to make it fun. A life coach, for instance could hold a series on reducing stress, and each Monday they could post a relaxation technique. You can also include audio and video messages. This is a growing trend, as more and more people are getting video iPods.

In addition to using your blog as a way to build relationships and gain publicity, there are various ways to make money blogging online. One of the most popular is by displaying contextual ads, such as Google AdSense.

When you sign up (at http://www.google.com/adsense), you will be given a small amount of HTML code to add to your blog; Google will read your blog content and display text ads your reader may find interesting. For example, a blog about golf may display ads for golf clubs. When one of your readers clicks on these ads, you will be paid a commission.

Another option is to join affiliate programs for products and services your target market would enjoy. When you join as an affiliate, you will be given special links that you can use on your blog; when one of your readers clicks on these links and purchases the product or service being advertised, you will earn a commission.

There are also companies that will pay you to write about their products and services. The payment will vary depending on the company and how popular your blog is. There are several websites dedicated to bringing companies willing to pay bloggers to post and bloggers together. A popular choice is http://www.payperpost.com.

Your business blog can benefit you in many ways. It can help you earn income by raising the public’s awareness of your business and cementing yourself as an expert, and by applying the above suggestions, you can also begin to make money blogging online. This will give you an additional income stream, and more than likely, it will also help you create additional buzz around your business.

If you are ready to start your own business blog then join me as I teach you through my online video, webinar and email coaching program how to create a great business blog with WordPress.

 

Read More

5 Ways to Increase Your Profits with Mailing Lists

Do you have a mailing list? When was the last time you had a look at how profitable the list is for you and made sure everything was up to date?

You’re likely one of the many people who’ve set up their list, got busy, and then forgot about it for a while. There are many things you can do right now to start making more money with your mailing list.

1. List Checkup – Go through every single message you have in your autoresponder series. This may take you a while to get through if you have a lot of messages set up, but it’s worth it.

When I switched my website format over to a WordPress site I deleted a lot of the pages from my other design. I had my autoresponder setup to refer to articles on my older site and with the update these were out of date and needed fixing, so I had to go back in and change the links. If your series of messages are too long and it’s just too much to handle by yourself hire a VA to help.

2. Opt-in Location – Do people know about your list? Don’t assume everyone will find you because you have an opt-in box in one or two locations on your website.

When setting up your list and describing it you’ll want to make sure that you deliver exactly what you offer then and beyond. A bullet-point list works well to let people know what your list offers without requiring too much of their attention to get them to read.

Many people make their list stand out by offering  a free ebook or report for signing up. Other ideas are to offer an audio or a video. Whatever you offer make sure it is of high valuable and something that makes signing up for your list irresistible.

3. Add Landing Pages – You should be using double opt-ins to make sure your list has really requested to sign up. After the initial sign-up you will be able to direct them to a landing page. Make sure the landing page they come to grabs their attention and tells them to confirm, you could use something like this:

“IMPORTANT: Please check your email inbox and confirm your subscription so that we can send you the information you requested.”

Use that landing page to make an offer on your own product or offer an affiliate product. Or if you have a service based-business and want them to get to know you better, direct them to your articles page.

Once they confirm, in the email you will be given another opportunity to create a specific landing page. Use that page to make another offer, or lead them to your website to read more information or articles.

You’ve got people’s attention once they get to your landing page and they HAVE to go somewhere once they’re done – it might as well be somewhere you can suggest, so that you benefit from it.

4. Promote – Think of the places where you promote your list. Is it just in one little box on your website? There are many other places you should be using to promote your mailing list.

-Write articles that you submit to directories that have a bio leading to your opt-in page.
-Make a special offer in your signature on forums (if they allow it)
-Add a signature to your emails that tells people why they need to sign up for your list
-Blog about your list and why they should join it

5. Contact as Often as Possible – You’ve heard this before but it’s time for a reminder. If your prospects don’t hear from you on a regular basis then they will forget about you and why they signed up in the first place.

How often you contact them will depend on what your list is about but it’s often said that you must be making contact at least once a month if you want to be remembered. Many topics will require you to contact your list once a week and this is perfectly acceptable to them because they asked for this information.

Are you ready to get your mailing list up and running so it can help generate more profits? Then join me as I walk you step-by-step through the process of building your list, creating a freebie, and getting more sign-ups.

 

Read More

Top 5 Off-Site Optimization Strategies for the Newbie

Good Search Engine Optimization (SEO) involves both on-site and off-site strategies. These strategies involve several procedures geared towards building backlinks which is critical to you ranking highly in the search engines. However for this article I will be looking at off-site optimization strategies. As the name suggests, off-site optimization is employing procedures off your website itself that relates to how the site is linked to external pages. A link that points back to your site is known as a backlink.

Some procedures of off-site optimization include the following:

Post your site on web directories 

Submission of sites to web directories is an old off-site SEO strategy geared at obtaining more backlinks. Submissions have to be done manually and based on my own experience it’s a tedious and time consuming job so, if you can outsource this function I suggest you do so. With all the recent updates by Google to their algorithms this optimization strategy has lost some of its importance. But it’s still considered a good method of improving your page rank. You should bear in mind though that you need to post only to high ranking and reputable directories. Be careful of less popular and possibly blacklisted sites, they can actually hurt your business.

Video Marketing

Creating videos about your business and or products and then posting them on video sites is a great way to help with your off-site optimization strategies. You should then embed the code on your own site. Video sites like Youtube are seen as an authority site and will provide you with high quality backlinks. Another advantage from this optimization strategy is getting even more traffic if your video becomes popular.

Social Media: Facebook

Did you know that the Social Media can be a form of Off-site SEO? Bet you didn’t. Links from Facebook won’t carry much weight where Google is concerned but with proper use of Facebook you can attract tons of visitors to your websites. You can do this by creating Facebook Fanpages, Groups, and Events.

Don’t waste your time on reciprocal linking

Reciprocal linking is basically you linking to someone’s site and then having them link back to yours. It’s actually an old SEO strategy of trading backlinks which is seen to be ineffective these days as it’s rather time consuming and doesn’t produce the desired results. So it’s not recommended as it can actually do more harm than good to your off-site optimization strategies. What you want to do instead is concentrate your energies on getting links from relevant sources where you can chase the links.

Perfecting your techniques

You need to stay on top of your SEO game to get the most from your off-site optimization strategies. How do you do this? By always, always, questioning yourself and your methods. You should test different methods and try new things. If there’s something you can’t figure out take the time to do some research and learn all you can about the area. That’s one of the purposes of the internet, to teach you.

Off-site optimization strategies are extremely important and shouldn’t be underestimated. It takes constant vigilance to be successful at your optimization strategies and the results you desire won’t come overnight. But if done right, you will get that high page ranking and the traffic will come, making a huge difference to your pocket. For easy an SEO guide containing more off-site optimization strategies click this link



 

Read More

Four Common Reasons Why SEO Strategies Fail

The practice of Search Engine Optimization (SEO) is feared by some internet marketers as it is seen to be an intricate process and usually yields very little results. SEO companies will also intimidate you with this type of thinking because they want your business. This may or may not be your experience as an internet marketer. However one thing is true, as much as Search Engine Optimization strategies work, there are as many failures. If you intend to be successful at your SEO strategies you need to know why they fail.

Here are some reasons for SEO strategy failure:

Keyword stuffing

If you’ve been on the internet for any length of time and working on your SEO strategies, you would have come across the statement that content is king. But it’s not just that content is king, quality content is king. So if you’re overusing keywords in poor quality content that’s a surefire way to get your site banned by the search engines, not to mention it’s a good way to turn off your customers. They are looking for useful information not junk and if you can provide that then, you have half the SEO battle won. Currently according to SEO rules, your keyword density shouldn’t exceed 3-4% of your total content. Some people prefer to play it safe and not go past 3%.

SEO can’t revive a dying business

You shouldn’t waste your time on SEO strategies if your business is dying. If it can’t pay its debts, is unable to perform its day to day functions and is facing bankruptcy or other issues, then all SEO efforts employed at this stage will be futile. Your efforts will be better spent concentrated on other things, maybe doing market research to start a new business.

Reputation management issues

Word of mouth is still a powerful advertising tool today as it was way back then. It’s no different on the internet either maybe it’s even more so.  With all the social sites and forums around, customers have instant access to voice their discontent. Personally I don’t buy a product without doing extensive research on the seller. If customers are dissatisfied with your company others are going to hear about it. Complaints and negative reviews can hurt your business. If your business has more links for negative reviews and reports than for its SEO links, the search engines will pay more attention to those links. Then even with best SEO strategy, your business could still decrease in rankings and possibly come off the page in the search engines.

 Failure to include SEO strategies in website changes

Let’s say you embarked on an SEO campaign, to build links for example. During the process you make changes to the site to accommodate the campaign, but you failed to use the SEO strategies in the new changes. Bad move! Your site could have a significant decrease in page ranking which could lead to a reduction in website traffic. So what’s the lesson from this point? Always remember to include search engine optimization strategies when updating your websites.

It’s not always easy to pinpoint why SEO strategies fail. Every marketer wants their SEO efforts to be successful. One of the ways to ensure success is to avoid making the same mistakes of others by learning from theirs. So if you’re going to know what works it’s imperative that you have an understanding of why SEO fails.

For more solutions to your SEO problems in an easy step-by-step action guide click this link http://www.seo-ninja.net/



 

Read More

Are You Struggling To Come Up With Content For Your Blog?

Most people are excited when they start a brand new blog on self hosted Wordpress, at Blogger or any other blogging website. They usually have a general idea of what they want their blog to be about and they are just buzzing with ideas. They want to share a little of this and a little of that while making their opinion known about the main topic of the blog.

There are so many different things to blog about:

If your passion is mental health, you might choose to blog about Bipolar Disorder, depression and anxiety.

If parenting is your forte, you might blog about various aspects of parenting like rewards and punishments, dealing with temperamental teenagers, how to be an effective single parent and tips for dealing with preschoolers.

If you’re blogging about weight loss, you might want to highlight the pitfalls of straying from a healthy diet plan and how to get back on track with one’s fitness plan by working out at home with work out DVD’s and fitness gear. You might share how to make recipes that are not only delicious and quick  but also healthy too.

If your blog caters to those who want to save money and spend less you might write posts that show your readers how to save money on their next trip to the grocery store, how to use coupons when making online purchases, how to sell thins they no longer need or want to generate some extra cash and ways to save money on bills in the winter.

As your blog starts to gain a little momentum you may find that your readers want more. Posting biweekly or once a week may no longer satisfy those who love your blog. The people want more and so you try to give it to them, posting two to three times a week or even daily.

You set up a blogging schedule to deal with the hectic demand for content. For some, blogging daily will be easy cake, a walk in the park and for others, they might feel a sense of dread or frustration as they try to come up with yet another post after barely choking out the last one. They were fine when they didn’t need to write as much content but now the task is becoming overwhelming for them. They may even begin to suffer with writers block.

Fortunately their is an easier way. PLR to the rescue. PLR,which stands for private label content, is any type of content that you can edit and use as you see fit as long as you don’t add it to article directories or sell it as PLR yourself. There’s a lot that you can do with PLR.

You can copy and paste it as in when you’re in a bind and need content quick or you can reword the content, changing the order of the sentences or paragraphs as well as swapping out words for appropriate synonyms.

You could even take it a step further and use your PLR for research ideas. You could then branch out from some of the main points covered within the articles and easily create unique content of your own.

Alice Coaxum is a homeschooling mother of four, Beach Body Coach, PLR writer and internet marketer. She is the owner of ShopForPLR.Com where you can find quality PLR articles, blog posts, emails and reports at affordable prices.

 

Read More

Is Building A List Really Necessary For Newbies?

Unfortunately many new to internet marketing, underestimate the power of a responsive list and so they do everything else under the sun besides building a list.

They get involved on various social media websites like Facebook, Pinterest, Twitter and Ning social networks. They advertise their products, blog, present various ideas and tidbits about themselves but at the end of the day, that contact is gone and they may never reach those people again.

On Facebook, a person could simply unsubscribe to your feed so they never have to see your status updates again and you’d never know or they might have tons of friends and your wind up lost in the sauce of their feed. It happens and then your left wondering why you aren’t getting the responses that you desire.

On Pinterest, one who may be so into your pins one day, might not be the next or they might not even be following you. They might have saw your pin through someone they followed and even clicked through to your site, but when they got there, there wasn’t anything to attract their attention enough to keep them coming back on their own.

We follow many people on Twitter and it’s all to easy to miss someones post, simply because you weren’t on around the same time and you’re seeing countless other posts in your feed.

But what if there were a way to actually capture those people who breeze by your page so you can pull them back there again. This is what a list does for you. It gives you a way to stay in contact with people, no matter what time of day or no matter which website they’re on at the moment because you contact them directly in their email inbox.

You can use your list to provide value, show you care, answer questions, promote your products, announce your newest blog posts and more.

There are various list building companies like Aweber and some offer free list building, like MailChimp so if you don’t have a list, I suggest that you start building one.

Place the optin box in a prominent area of your website so it can easily be seen. I suggest the upper right corner, before the fold.

Use PLR content as a cool giveaway, like a report or a series of articles to entice people to sign up. Treat your list like gold and people will stick around. Remember that behind every email address lies a real, living, breathing person.

Alice Coaxum is a homeschooling mother of four, Beach Body Coach, PLR writer and internet marketer. She is the owner of  ShopForPLR.Com where you can find quality PLR articles, blog posts, emails and reports at affordable prices.

 

Read More

How Interactive Elements Can Generate Traffic

Internet marketing is getting more and more competitive and you have to find ways to stand out from the crowd if you want to generate more traffic. These days visitors are not satisfied with just coming to your site and reading your texts. They also want to be able to interact with you and others. So if you want to drive more traffic to your site and ensure they keep returning as well, here’s what you should do. You need to give them something that will involve them directly with your site. You can do this by adding interactive elements to your website.

Interactive elements are those strategies you use to get your visitors to interact with you and or among themselves that will generate enough interest to keep them coming back to your site again and again.

Here are some examples of interactive elements and how they can benefit you in getting repeat visitors:

Allow submissions

You can allow your website users to submit tips, articles or jokes. This is like having guest bloggers and is a great way to get fresh content for your site. Simply create a form on your home page with a link to a page where users can submit their own content. You will then include these submissions on your site once they have been approved. Now, you have two choices here. You could allow the submissions to be used any place else other than on your site. This means you use them for free and retain no rights to them. Or you could consider paying a small fee and keeping all the rights. Get some advice from a lawyer for this option though.

Add social sites

Do you know anybody these days who’s not on Facebook, Twitter or Google Plus? Me neither. Basically people like to interact with each other and you should take advantage of this. By adding these social sites to your website you have access to an extremely large group of traffic and potential buyers. Treat them right and you can get them to talk about you and your offerings. On the internet, positive word of mouth publicity is really important.

Polls and surveys

Have you ever noticed that controversial topics seem to get a lot of attention? How many times did you read something for that very reason? You want to generate interest with your interactive elements which will increase traffic. So place controversial polls and surveys on your site. You have to find a balance though as they should be in good taste. If you don’t want to make them controversial you should at least make them thought-provoking. Provide results instantly that show how other users have voted. Some web hosts offer this feature in even their most basic packages, just in case you don’t know what to do. And all you need to do is fill in the questions.

Just so you’ll do it instead of only thinking about it, having an interactive site gives you more credibility. When you create relationships with your users it builds their confidence and you in turn build more traffic. Because, more potential exist for them to buy from you and stay with you.

Tom Denton invites you to check out http://www.seo-ninja.net/ – where you’ll get more solutions to your SEO problems, delivered in an easy step-by-step action guide.

 

Read More

Tips on How to Use the Power of YouTube to Build Traffic

If you’ve been on the internet for any length of time or even if you’re a complete newbie you should know the importance of traffic to your business. You may also know that it’s not the wisest thing to “buy” traffic, because once the money runs out, so will the traffic. So how do you get traffic that is so integral to your business? Traffic that’s continuous and best of all free? YouTube can help you with this.

YouTube offers many opportunities for promotion and getting traffic to your site as it has the power to increase your rankings considerably. Just take a look at any Google page and you’ll notice that most times the videos are usually ranked at the top of the page.  Here’s why. One, YouTube is owned by Google and they work together. Two, YouTube is the second largest search engine next only to Google. That should be enough motivation to make you want go and create your own YouTube channel and upload videos to it.

But don’t go rushing off to create just yet. Let’s make sure you’re doing this the right way first so you don’t waste your time. Take note of these tips:

Make your profile interesting

YouTube is just like any other social site. So you want to create an interesting profile for networking purposes. People will want to know more about you if they like your videos. This can help build trust among your audience, thus giving you greater traffic. Try to make your profile interesting enough to get across to everyone. Professionally it shouldn’t be too boring or too stuffy. But informally it shouldn’t be too hyped either.

Promote your videos

You won’t get much traffic without viewers. You can’t just post your videos and expect that viewers will automatically find them no matter how good you think they are. You have to promote them. You can put them on your blog or on any of your other social sites.

Use your keyword in the title of your videos

People find your videos when they do searches via the search engines and on Youtube so you should make it as easy as possible for them to find you. I mean you do want to get traffic right? Okay, you should include your major keyword or keyword phrase in the title and in the description. Don’t just put it there though, it should feel natural and make sense.  And don’t forget to put them in the tags either.

 Know when to post your videos

On the internet timing is everything, you need to know when to do what. So with YouTube it’s no different, it has its peak and off-peak times for traffic. Thursday mornings or early afternoons US time is considered the best day and time to post a video of general interest. Wednesdays is said to be another good day. You need to pay attention to the loading times of your videos as well. Start early for those with internet connectivity issues and for large videos if you want them uploaded in the prime time slots.

There’s approximately an hour of video being uploaded to YouTube every second.  This makes it a valuable resource to drive traffic to your site and promote it. However despite the obvious competition, if you consistently produce quality videos with time you’ll reap the benefits of your effort which is to build traffic.

Tom Denton invites you to check out http://seo-ninja.net/ – where you’ll get more solutions to your SEO problems, delivered in an easy step-by-step action guide.



 

Read More

SEO Strategy – Article Marketing as a Link Building Tool

Link building is critical to your online success and article marketing is said to be one of the best ways to build links. Why do you need to build links? Basically its quality backlinks that to a large extent help determine your rank in the search engines. Most SEO strategies you undertake is for receiving links to your site so you can get to the coveted number one spot.

Article marketing involves using articles to expose your site. The more people know of, and about you, the better your chances for getting links. This will eventually lead to more traffic, to pull you up in the search engine rankings. Submitting articles to the various article directories is one of the best ways to achieve this. What you do is, submit original quality articles to the top ranking directories. You can easily do a Google search to find them. Ezine Articles is ranked among them.

When your article has been approved and published, you’ll get a link from the particular directory leading back to your site. But wait, it gets even better. You can generate even more links from other website owners if they find your article interesting enough to publish it on their own site. This is dependent on them leaving your original resource box intact of course.

Let’s be quite honest here, article marketing can be challenging for some people. If you don’t enjoy writing that’s one thing, you can always outsource this task. But if you don’t like writing and you’ve just started your online business on a budget then you’ll find this task more challenging. A possible solution is, to find friends or family members who don’t mind writing and are willing to help you out for free.

With article marketing, patience and consistency will have to become your two best friends. You won’t get to the top of the search engines in only a few weeks of starting an article marketing campaign. Well you could, if you were an SEO guru but, are you? So, you need to be consistent with your submissions, even if it’s just once each week.

Article marketing is a slow process of link building but it’s one way of building natural links to your site that the search engines love. They will reward you handsomely for your efforts by pulling you up the ranks in time, if you remain patient, consistent and keep writing quality articles.

Tom Denton invites you to check out http://www.seo-ninja.net/ – where you’ll get more solutions to your SEO problems, delivered in an easy step-by-step action guide.



 

Read More

Keyword Placement- How to Use it Correctly

Your SEO efforts may prove futile without the strategy of correct keyword placement. Basically you need to have a good grip on this practice to be successful in your climb up the search engine ladder. After all it’s only through your keyword or keyword phrase that potential customers find your products and services. So you want to make sure you’re placing them in a way that they are most effective.

Arguably keyword placement can be confusing. But once you know the basics, you don’t have to be an SEO expert to figure it out.

Consider keyword density

In practicing keyword placement, one of the first things you want to consider is keyword density. That is, how much keyword you use in a particular piece of content.  So how do you decide? Well that’s dependent on who you’re writing for, whether you’re writing for your audience or for the search engines. Arguably if you’re building a relationship with your audience, don’t worry about it, just write. But if you’re just offering information you need to pay special attention to the amount used.

Content should sound natural

Correct keyword placement should allow the content to sound natural. It should flow logically and make sense. You should respect your audience and the search engine bots enough not to give them gibberish to read. Your audience should be able to read your content and the search engine spiders should find pleasure in crawling it.

How much is too much?

But if you choose to write for just for the search engines bear in mind that the accepted keyword density is between 1-3% of the content. Meaning if you have a 400 word article, your keyword should be used at least 4 times but no more than 12 times. More than that and you can be accused of keyword stuffing.

When is keyword placement most effective?

Keyword placement is most effective in the title of the content, in the first paragraph, throughout the body, and in the ending paragraph. Try to avoid placing keywords more than once in each paragraph. Keyword stuffing your content can send you back down the rungs of the search engine ladder as fast as you climbed up.

That’s it basically. Hopefully these suggestions will help somewhat in clearing up your confusion about correct keyword placement and you’ll realize that it’s nothing to be scared of. Like I said before, you don’t have to be an SEO expert to figure it out. Do enjoy your climb to position one in the search engines.

Tom Denton invites you to check out seo-ninja.net – where you’ll get more solutions to your SEO problems, delivered in an easy step-by-step action guide.

 

Read More